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The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
Statement of Responsibility
Author(s)
Hollis, Nigel
- Personal Name
Edition
Call Number
658.827 HOL g
ISBN/ISSN
978-0-230-60622-9
Subject(s)
Manajemen Marketing
Brand name products—Marketing
Strategi dan Kompetisi
Branding-Marketing
Classification
658.827
Series Title
GMD
Printed Book
Language
Inggris
Publisher
Palgrave Macmillan
Publishing Year
2008
Publishing Place
New York
Collation
xvii + 254 hlm
Specific Detail Info
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