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Essentials of Marketing: a Marketing Strategy Planning Approach, Ed.11
Statement of Responsibility
Author(s)
Perreault, William D.
- Personal Name
McCarthy, E. Jerome
- Personal Name
Cannon, Joseph P.
- Personal Name
Edition
11
Call Number
658.8 PER e
ISBN/ISSN
978-0-07-128334-2
Subject(s)
Marketing
Classification
658.8
Series Title
GMD
Printed Book
Language
Inggris
Publisher
McGraw Hill
Publishing Year
2008
Publishing Place
New York
Collation
xxxvi + 660 hlm
Specific Detail Info
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