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Multichannel Marketing : metrics and methods for on and offline success
Statement of Responsibility
Author(s)
Arikan, Akin
- Personal Name
Edition
Call Number
658.872 ARI m
ISBN/ISSN
978-0-470-23959-9
Subject(s)
Pemasaran
Marketing-Internet
Marketing-Multilevel
Classification
658.872
Series Title
GMD
Printed Book
Language
Inggris
Publisher
Wiley Publishing
Publishing Year
2008
Publishing Place
Indianapolis
Collation
xxiv + 288 hlm.
Specific Detail Info
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