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Advertising and Promotion: An Integrated Marketing Communication Perspective
Statement of Responsibility
Author(s)
Belch, George
- Personal Name
Edition
Call Number
659.1 Bel a
ISBN/ISSN
72314451
Subject(s)
Advertising - Sales Promotion
Classification
659.1
Series Title
GMD
Printed Book
Language
Inggris
Publisher
McGraw Hill
Publishing Year
2001
Publishing Place
Collation
xx. 795p. 30cm
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