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Advertising and Integrated Brand Promotion
Statement of Responsibility
Author(s)
Thomas C. O'Guinn
- Personal Name
Chris T. Allen
- Personal Name
richard J. Semenik
- Personal Name
Edition
Call Number
659.1 OGU a
ISBN/ISSN
0-324-11380-3
Subject(s)
Advertising
Classification
659.1
Series Title
GMD
Printed Book
Language
Inggris
Publisher
Thomson Sh Western
Publishing Year
2003
Publishing Place
Collation
xxxix + 773 hlm.
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