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Return on Customer: Creating Maximum Value from Your Scarcest Resource
Statement of Responsibility
Author(s)
Peppers, Don
- Personal Name
Rogers, Martha
- Personal Name
Edition
Call Number
658.812 PEP r
ISBN/ISSN
0-385-51030-6
Subject(s)
Customer Relations
Customer Loyalty
Customer Equity-Management
Classification
658.812
Series Title
GMD
Printed Book
Language
Inggris
Publisher
Currency Doubleday
Publishing Year
2005
Publishing Place
New York
Collation
viii + 296 hlm
Specific Detail Info
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