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Marketing Management: a Strategic Decision-Making Approach, 7th ed.
Statement of Responsibility
Author(s)
Mullins, John W.
- Personal Name
Walker, Orville C.
- Personal Name
Edition
7th ed.
Call Number
658.802 MUL m
ISBN/ISSN
978-007-126776-2
Subject(s)
Marketing-Management
Classification
658.802
Series Title
GMD
Printed Book
Language
Inggris
Publisher
McGraw-Hill
Publishing Year
2010
Publishing Place
Boston
Collation
xxi + 551 hlm
Specific Detail Info
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