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Essentials of Contemporary Advertising
Includes bibliographical references (p. 506-521) and indexes
Statement of Responsibility
Author(s)
Arens, William F.
- Personal Name
Schaefer, David H.
- Personal Name
Edition
Call Number
659.1 ARE e
ISBN/ISSN
978-0-07-313666-0
Subject(s)
Advertising
Classification
659.1
Series Title
GMD
Printed Book
Language
Inggris
Publisher
McGraw-Hill/Irwin
Publishing Year
2007
Publishing Place
Boston
Collation
xxviii + 558 hlm
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