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ISBN/ISSN

GMD

Collection Type

Location

Universitas Paramadina

Perpustakaan

Detail Record

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Essentials of Marketing: a Global-Managerial Approach, Ed. 10

Includes bibliographical references and indexes

Statement of Responsibility

Author(s)

Perreault, William D. - Personal Name
McCarthy, E. Jerome - Personal Name

Edition

10

Call Number

658.8 PER e

ISBN/ISSN

978-0-07-293589-9

Subject(s)

Classification

658.8

Series Title

McGraw-Hill/Irwin series in marketing

GMD

Printed Book

Language

Inggris

Publisher

McGraw-Hill/Irwin

Publishing Year

2006

Publishing Place

Boston

Collation

xl + 638 hlm

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