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Contemporary Advertising, Ed.11
Includes bibliographical references (p. 653-672) and indexes
Statement of Responsibility
Author(s)
Arens, William F.
- Personal Name
Weigold, Michael F.
- Personal Name
Arens, Christian
- Personal Name
Edition
11th ed.
Call Number
659.1 ARE c
ISBN/ISSN
978-0-07-352991-2
Subject(s)
Advertising
Classification
659.1
Series Title
GMD
Printed Book
Language
Inggris
Publisher
McGraw-Hill Irwin
Publishing Year
2008
Publishing Place
Boston
Collation
xl + 712 hlm
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