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Basic Marketing: a Global-Managerial Approach, ed.15

McCarthy's name appears first on the earlier edition.; Includes bibliographical references (p. 725-787) and indexes.; Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.;
Perreault, William D. - Personal Name
McCarthy, E. Jerome - Personal Name
15
658.8 PER b
0-07-252523-1
658.8
McGraw-Hill/Irwin series in marketing
Printed Book
Inggris
McGraw-Hill
2005
Boston
xli + 793 hlm
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