Workbook series, this book illustrates fundamentals of graphic design for readers. It Supplies tips on how to talk to clients about color and using color in presentations. Background information on individual colors, such as certain cultural meanings, is also included. This essential handbook breaks down color theory into straighforward terms, eliminating unintelligible jargon, and showcases the work of top designers from around the globe through in-depth case studies, which reveal and explore the brilliant and inspiring use of color in their design work.