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Integrated Marketing Communications: a Primer
Statement of Responsibility
Author(s)
Pelsmacker, Patrick de
- Personal Name
Kitchen, Philip J.
- Personal Name
Edition
Call Number
658.80222 KIT i
ISBN/ISSN
0-415-31421-6
Subject(s)
Communication in marketing
Sales promotion
Marketing-Communication
Classification
658.80222
Series Title
GMD
Fotocopy Book
Language
Inggris
Publisher
Routledge
Publishing Year
2004
Publishing Place
London
Collation
xiii + 193 hlm
Specific Detail Info
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