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ISBN/ISSN

GMD

Collection Type

Location

Universitas Paramadina

Perpustakaan

Detail Record

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Advertising and Promotion: An Integrated Marketing Communications Perspective

Statement of Responsibility

Author(s)

Belch, George E. - Personal Name
Belch, Michael A. - Personal Name

Edition

8

Call Number

659.1 BEL a

ISBN/ISSN

978-0-07-128440-0

Subject(s)

Advertising
Promotion
Advertising and promotion
Advertising-Marketing communication
Promotion-Marketing communication

Classification

659.1

Series Title

GMD

Printed Book

Language

Inggris

Publisher

McGraw-Hill Higher Education

Publishing Year

2009

Publishing Place

New York

Collation

xxv + 838 hlm

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