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Marketing Management: a Strategic Decision-Making Approach, ed.4
Statement of Responsibility
Author(s)
Boyd, Harper W.
- Personal Name
Walker, Orville C.
- Personal Name
Mullins, John W.
- Personal Name
Larreche, Jean-Claude
- Personal Name
Edition
4
Call Number
658.8 BOY m
ISBN/ISSN
0-07-231523-7
Subject(s)
Pemasaran, Marketing
Marketing Management
Classification
658.8
Series Title
GMD
Printed Book
Language
Inggris
Publisher
Irwin McGraw Hill
Publishing Year
2002
Publishing Place
New York
Collation
xxi + 593 hlm
Specific Detail Info
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