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Asking Questions: The Definitive Guide to Questionnaire Design-For Market Research, Political Polls, and Social and Health Questionnaires

Author(s) : Sudman, Seymour - Bradburn, Norman M. - Wansink, Brian -

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Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research

Author(s) : Schwarz, Norbert - Sudman, Seymour -

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