EXAMINING THE ROLE OF SOCIAL MEDIA MARKETING ON BRAND LOVE AND ITS IMPACT ON BRAND CENTRALITY THE STUDY OF LOCAL FASHION BRANDS FOR THE MILLENNIALS
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Social Media Analytics Strategy: Using Data to Optimize Business Performance
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Trust me, I’m lying: The Tactics and Confessions of a Media Manipulator
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International Communications Strategy: Developments in Cross-Cultural Communication, PR, and Social Media, Ed.1
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Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
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Social Media: Master Social Media Marketing Facebook, Twitter, YouTube & Instagram
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Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data
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Social Media and Public Relations: Eight New Practices for the PR Professional
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Digital Militarism: Israel's Occupation in the Social Media Age
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The Rise of The Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
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