ASEAN Marketing Journal, Vol. 14 No. 2, December 2022
Research Articles
1. Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study. --Arisman Arisman and Imam Salehudin
2. Evading the “Entrepreneurial Blocks” through Entrepreneurial Marketing Education in Vocational High Schools in an Emerging Country. --Jony Oktavian Haryanto, Hanif Adinugroho Widyanto, Hari Suryanto, and Adhi Setyo Santoso
3. The Effects of Country of Origin and Social Media Opinion Leaders on Purchase Intention for Wuling Vehicles. --Fandis Ekyawan and Ma’ruf Fauzi Rahman
4. Neuromarketing Study: The Effect of Jingle on Consumer Behavior. --Hilman Fauzi, Rafif Rizqullah, Maya Ariyanti, and Ivy Anindhita Hadyningtyas
5. Gamification: Saving in Digital Banking is Like Playing A Game. --Tetty Rimenda, Meidina Rosa Aulia, Rodiana Listiawati, and Jhonny Marbun
1. Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study. --Arisman Arisman and Imam Salehudin
2. Evading the “Entrepreneurial Blocks” through Entrepreneurial Marketing Education in Vocational High Schools in an Emerging Country. --Jony Oktavian Haryanto, Hanif Adinugroho Widyanto, Hari Suryanto, and Adhi Setyo Santoso
3. The Effects of Country of Origin and Social Media Opinion Leaders on Purchase Intention for Wuling Vehicles. --Fandis Ekyawan and Ma’ruf Fauzi Rahman
4. Neuromarketing Study: The Effect of Jingle on Consumer Behavior. --Hilman Fauzi, Rafif Rizqullah, Maya Ariyanti, and Ivy Anindhita Hadyningtyas
5. Gamification: Saving in Digital Banking is Like Playing A Game. --Tetty Rimenda, Meidina Rosa Aulia, Rodiana Listiawati, and Jhonny Marbun
Haryanto, Jony Oktavian - Personal Name
Arisman, Arisman - Personal Name
Ekyawan, Fandis - Personal Name
Fauzi, Hilman - Personal Name
Rimenda, Tetty - Personal Name
Arisman, Arisman - Personal Name
Ekyawan, Fandis - Personal Name
Fauzi, Hilman - Personal Name
Rimenda, Tetty - Personal Name
Vol. 14 No. 2, December 2022
2356-2242
e-Journal MJ
Inggris
FE Universitas Indonesia
2022
Depok
LOADING LIST...
LOADING LIST...