ASEAN Marketing Journal, Vol. 13 No. 2, December 2021
Research Articles
1. EXPLAINING THE TOURISM RELATIONSHIP MANAGEMENT (TRM) IN TOURISM ENTERPRISES (CASE STUDY: ISFAHAN). --Maryam Ghiasabadi Farahani, Siavash Imeni Gheshlagh, and Alireza Sarfi
2. NO SUCH THING AS A FREE APP: A TAXONOMY OF FREEMIUM BUSINESS MODELS AND USER ARCHETYPES IN THE MOBILE GAME MARKET. --Imam Salehudin and Frank Alpert Dr
3. DETERMINANTS OF CUSTOMERS’ ADAPTATION TO INTERNET BANKING: EVIDENCE FROM GREATER JAKARTA AREA, INDONESIA. --Jareena Nasreen and Arief Wibisono Lubis
4. UTILIZATION OF EYE TRACKING TECHNOLOGY IN DESIGN AND MARKETING DECISION MAKING. --Arry Mustikawan, Wirania Swasty, and Fariha Eridani Naufalina
5. BUILDING BRAND RESONANCE: OPTIMIZING SYMBOLIC BRAND REPUTATION AND CUSTOMERS’ EMOTIONAL VALUE. --Murry Harmawan Saputra, Elia Ardyan, Cindy Yoel Tanesia, and Endah Pri Ariningsih
6. REVEALING PAST IDENTITY OF UPCYCLED PRODUCTS: HOW SIMPLE NARRATIVE IMPROVE PRODUCT PERCEPTION. --Stacia Reviany Mege and Grouse Oematan
7. THE EFFECT OF VISUAL AND FUNCTIONAL CRITERIA OF PACKAGING: CONSUMER EXPECTATIONS OF ELEMENTS FOR DAIRY PRODUCT PACKAGING. --Maryam Ghiasabadi Farahani, Hooman Shababi, and Peyman Ghafari Ashtiani
1. EXPLAINING THE TOURISM RELATIONSHIP MANAGEMENT (TRM) IN TOURISM ENTERPRISES (CASE STUDY: ISFAHAN). --Maryam Ghiasabadi Farahani, Siavash Imeni Gheshlagh, and Alireza Sarfi
2. NO SUCH THING AS A FREE APP: A TAXONOMY OF FREEMIUM BUSINESS MODELS AND USER ARCHETYPES IN THE MOBILE GAME MARKET. --Imam Salehudin and Frank Alpert Dr
3. DETERMINANTS OF CUSTOMERS’ ADAPTATION TO INTERNET BANKING: EVIDENCE FROM GREATER JAKARTA AREA, INDONESIA. --Jareena Nasreen and Arief Wibisono Lubis
4. UTILIZATION OF EYE TRACKING TECHNOLOGY IN DESIGN AND MARKETING DECISION MAKING. --Arry Mustikawan, Wirania Swasty, and Fariha Eridani Naufalina
5. BUILDING BRAND RESONANCE: OPTIMIZING SYMBOLIC BRAND REPUTATION AND CUSTOMERS’ EMOTIONAL VALUE. --Murry Harmawan Saputra, Elia Ardyan, Cindy Yoel Tanesia, and Endah Pri Ariningsih
6. REVEALING PAST IDENTITY OF UPCYCLED PRODUCTS: HOW SIMPLE NARRATIVE IMPROVE PRODUCT PERCEPTION. --Stacia Reviany Mege and Grouse Oematan
7. THE EFFECT OF VISUAL AND FUNCTIONAL CRITERIA OF PACKAGING: CONSUMER EXPECTATIONS OF ELEMENTS FOR DAIRY PRODUCT PACKAGING. --Maryam Ghiasabadi Farahani, Hooman Shababi, and Peyman Ghafari Ashtiani
Farahani, Maryam Ghiasabadi - Personal Name
Salehudin, Imam - Personal Name
Nasreen, Jareena - Personal Name
Mustikawan, Arry - Personal Name
Saputra, Murry Harmawan - Personal Name
Mege, Stacia Reviany - Personal Name
Salehudin, Imam - Personal Name
Nasreen, Jareena - Personal Name
Mustikawan, Arry - Personal Name
Saputra, Murry Harmawan - Personal Name
Mege, Stacia Reviany - Personal Name
Vol. 13 No. 2, December 2021
2356-2242
e-Journal MJ
Inggris
FE Universitas Indonesia
2021
Depok
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