ASEAN Marketing Journal, Vol. 13 No. 1, June 2021
Research Articles
1. ARE ENTREPRENEURS BORN OR MADE? A LOOK AT ENTREPRENEURIAL MARKETING EDUCATION WITHIN VOCATIONAL HIGH SCHOOL. --Adhi Setyo Santoso, Jony Oktavian Haryanto, Hanif Widyanto, Hari Suryanto, and Lina Rosmawati
2. BANKING DIGITALLY TO MICRO-BUSINESS: EXPLORING VALUE CO-CREATION STRATEGY IN NEW PRODUCT DEVELOPMENT. --Rudi Gunawan and Sonny Rustiadi
3. PERSONAL NORM AND PRO-ENVIRONMENTAL CONSUMER BEHAVIOR: AN APPLICATION OF NORM ACTIVATION THEORY PDF. --Budi Setiawan, Adi Zakaria Afiff, and Ignatius Heruwasto
4. THE ANALYSIS OF GREEN MARKETING AND BRAND IMAGE ON REPEAT PURCHASE ON CONSUMERS OF COFFEE SHOP IN BANDUNG. --Yulia Nur Hasanah and Fauzan Aziz
5. PREDICTING THE RELATIONSHIP BETWEEN SCARCITY AND SERENDIPITY INFORMATION TOWARD IMPULSE BUYING BEHAVIOR: HEDONIC SHOPPING VALUES AS MODERATOR VARIABLES. --Natasha A. A. Prawira and Sabrina O. Sihombing
6. MINDFUL CONSUMPTION BEHAVIOR ON SECOND-HAND FASHION PRODUCTS: INTERVARIABLE INFLUENCE ANALYSIS OF STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL. --Diyang Risma Gabriella, Ramses Wardhana Hardjanto, Muhammad Fadhil Mawaridi, Muhammad Naufal Harits, and Luh Dyah Purnami
7. THE OUTLOOK DIGITAL INDOOR ADVERTISING IN MINI-MARKET USING TECHNO ECONOMY ANALYSIS: IMPLEMENTATION IN INDONESIA. --Tommy Hendrix, Firman Tri Ajie, and Mahardhika Berliandaldo
1. ARE ENTREPRENEURS BORN OR MADE? A LOOK AT ENTREPRENEURIAL MARKETING EDUCATION WITHIN VOCATIONAL HIGH SCHOOL. --Adhi Setyo Santoso, Jony Oktavian Haryanto, Hanif Widyanto, Hari Suryanto, and Lina Rosmawati
2. BANKING DIGITALLY TO MICRO-BUSINESS: EXPLORING VALUE CO-CREATION STRATEGY IN NEW PRODUCT DEVELOPMENT. --Rudi Gunawan and Sonny Rustiadi
3. PERSONAL NORM AND PRO-ENVIRONMENTAL CONSUMER BEHAVIOR: AN APPLICATION OF NORM ACTIVATION THEORY PDF. --Budi Setiawan, Adi Zakaria Afiff, and Ignatius Heruwasto
4. THE ANALYSIS OF GREEN MARKETING AND BRAND IMAGE ON REPEAT PURCHASE ON CONSUMERS OF COFFEE SHOP IN BANDUNG. --Yulia Nur Hasanah and Fauzan Aziz
5. PREDICTING THE RELATIONSHIP BETWEEN SCARCITY AND SERENDIPITY INFORMATION TOWARD IMPULSE BUYING BEHAVIOR: HEDONIC SHOPPING VALUES AS MODERATOR VARIABLES. --Natasha A. A. Prawira and Sabrina O. Sihombing
6. MINDFUL CONSUMPTION BEHAVIOR ON SECOND-HAND FASHION PRODUCTS: INTERVARIABLE INFLUENCE ANALYSIS OF STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL. --Diyang Risma Gabriella, Ramses Wardhana Hardjanto, Muhammad Fadhil Mawaridi, Muhammad Naufal Harits, and Luh Dyah Purnami
7. THE OUTLOOK DIGITAL INDOOR ADVERTISING IN MINI-MARKET USING TECHNO ECONOMY ANALYSIS: IMPLEMENTATION IN INDONESIA. --Tommy Hendrix, Firman Tri Ajie, and Mahardhika Berliandaldo
Gunawan, Rudi - Personal Name
Setiawan, Budi - Personal Name
Santoso, Adhi Setyo - Personal Name
Hasanah, Yulia Nur - Personal Name
Prawira, Natasha A. A. - Personal Name
Gabriella, Diyang Risma - Personal Name
Hendrix, Tommy - Personal Name
Setiawan, Budi - Personal Name
Santoso, Adhi Setyo - Personal Name
Hasanah, Yulia Nur - Personal Name
Prawira, Natasha A. A. - Personal Name
Gabriella, Diyang Risma - Personal Name
Hendrix, Tommy - Personal Name
Vol. 13 No. 1, June 2021
2356-2242
e-Journal MJ
Inggris
FE Universitas Indonesia
2021
Depok
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