Articles

1.) DOES DIGITAL MARKETING BASED ON BRAND IMAGE AND BRAND TRUST AFFECT PURCHASE DECISIONS IN THE FASHION INDUSTRY 4.0?. --Sayyidah Hafidhatul Ilmi, Eric Harianto, Riduan Mas’ud, Muhammad Azizurrohman
2.) THE IMPACT OF CUSTOMER SATISFACTION, CUSTOMER EXPERIENCE, E-SERVICE QUALITY TO CUSTOMER TRUST IN PURCHASING DIGITAL PRODUCT AT THE MARKETPLACE. --Erwin Halim, Lucyana Claudia, Marylise Hebrard
3.) THE DIGITAL MARKETING TO INFLUENCE CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION. --Syamsul Bachri, Setiawan Mandala Putra, Erwan Sastrawan Farid, Darman Darman, Arung Gihna Mayapada
4.) THE FORMAL SECTOR LABOR PERFORMANCE UNDER THE SHADOW OF JOB AUTOMATION. --Reny Andriyanty, Syamsul Bachri, Delila Rambe, Abdul Halim Abdul Majid
5.) EXPLORING THE MINDSET TO BECOME AN ENTREPRENEUR. --Denny Bernardus, Imanuel Deny Krisna Aji, Liestya Padmawidjaja, Fulgentius Danardana Murwani, Imanuel Hitipeuw, Stefan Yudana Jatiperwira
6.) THE NAHDLIYAH SPIRITUAL VALUE PERSPECTIVE IN ANALYZING THE ROLE OF FINANCIAL PERFORMANCE OF MSME. --Bedjo Santoso, Hendar Hendar, Zaenudin Zaenudin, Razali Bin Haron
7.) SYSTEMIC ENTREPRENEURSHIP INTENTION MODEL, FAMILY BACKGROUND, AND PRIOR ENTREPRENEURIAL EXPERIENCE ON STUDENTS’ ENTREPRENEURIAL INTENTION. --Suhermin Suhermin, Okto Aditya Suryawirawan, Abdul Talib Bon
8.) HOW BRAND TRUST MAKES PRICE AND SERVICE QUALITY SATISFY CUSTOMER INFORMATION TECHNOLOGY. --Umbas Krisnanto, Fiksa Atlita Natanugraha
9.) THE INTERVENING ROLE OF E-SATISFACTION IN RELATIONSHIPS BETWEEN E-SERVICE QUALITY AND E-LOYALTY: CASE OF BNI MOBILE BANKING IN INDONESIA. --Tasya Yesica Utomo, Agus Maolana Hidayat
10.) THE VALUE OF CATUR PURUSA ARTHA AND ENTREPRENEURSHIP ORIENTATION AS A BASE FOR MAXIMIZING SMEs PERFORMANCE. --Ni Made Satya Utami, I Ketut Setia Sapta, Ni Luh Gede Mahayu Dicriyani, I Made Purba Astakoni
11.) GREENING THE TOURISTS: ANALYZING THE DRIVERS OF ENVIRONMENTALLY RESPONSIBLE TOURISM BEHAVIOR. --Prasetyo Hadi, Ahmad Johan
12.) THE INFLUENCE OF AWARENESS, TRIAL, PREFERENCE, DEVOTION, AND FANATICISM ON THE REPURCHASE INTENTION OF INDOMIE PRODUCTS. --Dari Aulia Qital, Jono M. Munandar, Muhammad Nur Aidi
13.) ISLAMIC SCHOOL IMAGE AND SERVICE QUALITY ON ISLAMIC ELEMENTARY SCHOOLS: THE ROLE OF WORD OF MOUTH AS MEDIATION. --Hamzah Hamzah, Miftah Syarif, Astri Ayu Purwati, Sudarno Sudarno
14.) EXPLORING THE DYNAMIC INFLUENCE OF PERCEIVED BRAND GLOBALNESS AND LOCALNESS: A CASE STUDY ON HIGH-INVOLVEMENT GOODS. --Abimanyu Tuwuh Sembhodo, Sumiyarto Sumiyarto, Dwi Widiastri, Rushli Fauzan
15.) THE EFFECT OF EFFORT-REWARD IMBALANCE ON TURNOVER INTENTION MEDIATED BY BURNOUT AND WORK STRESS IN CONTRACT NURSES. --Kurniawaty Kurniawaty, Muhamad Risal Tawil
16.) THE ROLE OF ORGANIZATIONAL CULTURE AND PROFESSIONALISM IN IMPROVING LECTURER PERFORMANCE WITH ORGANIZATIONAL CITIZENSHIP BEHAVIOR BASED ON SPIRITUAL (OCBBOS) AS INTERVENING VARIABLES. --Trias Setyowati, Wenny Murtalining Tyas, Nurul Qomariah
17.) A MODEL OF HUMAN RESOURCES DEVELOPMENT TO IMPROVE THE PERFORMANCE OF EMPLOYEES. --Syafwandi Syafwandi, Syafiadi Rizki Abdila
18.) A DIGITAL MARKETING STRATEGY USING SOCIAL MEDIA MARKETING TO INCREASE CONSUMER PURCHASE DECISIONS MEDIATED BY BRAND PERCEPTION. --Sufrin Hannan, Santi Piramita, Jan Horas Vervady Purba
19.) CUSTOMER SATISFACTION AS A MEDIATOR OF PRICE AND SERVICE QUALITY IN SPA'S CUSTOMERS BRAND SWITCHING BEHAVIOR. --Laila Zulhijja, Surachman Surachman, Sunaryo Sunaryo
20.) EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY. --Effly Juvita Andarini, Yeshika Alversia