Economics of Strategy
In today’s global recession, strong management of firms and organizations are of the utmost importance. Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. The text also brings economic theory and strategic analysis to life in an engaging and uniquely modern way. Besanko, Dranove, Shanley, and Schaefer have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.
Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers real-world applications to make these courses more relevant. Armed with general principles, today’s students—tomorrow’s future managers—will be prepared to adjust their firms’ business strategies to the demands of the ever-changing environment.
Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers real-world applications to make these courses more relevant. Armed with general principles, today’s students—tomorrow’s future managers—will be prepared to adjust their firms’ business strategies to the demands of the ever-changing environment.
Besanko, David - Personal Name
Dranove, David - Personal Name
Shanley, Mark - Personal Name
Schaefer, Scott - Personal Name
Dranove, David - Personal Name
Shanley, Mark - Personal Name
Schaefer, Scott - Personal Name
6 (International Student Version)
658.4012 BES e
978-1-118-31918-5
658.4012
Printed Book
Inggris
John Wiley & Sons
2013
Singapore
xx + 534 hlm
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