ASEAN Marketing Journal, Vol. V No. 2, December 2013
1.) Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Preposition as a Moderating Fit on Brand Performance. --Ardi Wirdamulia, Adi Zakaria Afiff.
2.) Anxiety, Sadness and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation. --Felix Septianto.
3.) Different Perspectives between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors. --Rachmi Rida Utami, Reza Ashari Nasution.
4.) Doctors' Perceptions toward Domestic and Multinational Pharmaceutical Product: An Investigation from Developing Country. --Jashim Uddin Ahmed, Md. Humayun Kabir, Chowdhury, Ishrat Jahan Synthia, Ishrat Sultana.
5.) Specialty Atore and Multi-Brand Store oyalty: An Indian Consumer Perspective. --Sarabjot Singh, Piyush Kumar Sinha, Hari Govind Mishra.
2.) Anxiety, Sadness and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation. --Felix Septianto.
3.) Different Perspectives between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors. --Rachmi Rida Utami, Reza Ashari Nasution.
4.) Doctors' Perceptions toward Domestic and Multinational Pharmaceutical Product: An Investigation from Developing Country. --Jashim Uddin Ahmed, Md. Humayun Kabir, Chowdhury, Ishrat Jahan Synthia, Ishrat Sultana.
5.) Specialty Atore and Multi-Brand Store oyalty: An Indian Consumer Perspective. --Sarabjot Singh, Piyush Kumar Sinha, Hari Govind Mishra.
Afiff, Adi Zakaria - Personal Name
Sinha, Piyush Kumar - Personal Name
Singh, Sarabjot - Personal Name
Sultana, Ishrat - Personal Name
Synthia, Ishrat Jahan - Personal Name
Chowdhury, Md. Humayun Jahan - Personal Name
Ahmed, Jashim Uddin - Personal Name
Utami, Rachmi Rida - Personal Name
Septianto, Felix - Personal Name
Wirdamulia, Ardi - Personal Name
Nasution, Reza Ashari - Personal Name
Mishra, Hari Govind - Personal Name
Sinha, Piyush Kumar - Personal Name
Singh, Sarabjot - Personal Name
Sultana, Ishrat - Personal Name
Synthia, Ishrat Jahan - Personal Name
Chowdhury, Md. Humayun Jahan - Personal Name
Ahmed, Jashim Uddin - Personal Name
Utami, Rachmi Rida - Personal Name
Septianto, Felix - Personal Name
Wirdamulia, Ardi - Personal Name
Nasution, Reza Ashari - Personal Name
Mishra, Hari Govind - Personal Name
Vol. V No. 2, December 2013
Jurnal AseanMarketing 15x0123
2085-5044
Jurnal Asean Marketing
Jurnal
Inggris
FE UI
2013
Depok
72 hlm
Box No. 5 D (Akreditasi Nasional)
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