Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets
this book is the need for all media firms to strategize in
response to the arrival of new media. The focus not only is timely but
also means a more realistic, integrated approach to media industry
studies. This book covers all electronic media industries, including both
the content providers and distribution systems. It is also the first book
to provide overviews of strategic management, branding, and corporate
diversification concepts and apply the rich business literature in these
areas to media industries. I sincerely hope that you find the end product
valuable and even inspiring.
response to the arrival of new media. The focus not only is timely but
also means a more realistic, integrated approach to media industry
studies. This book covers all electronic media industries, including both
the content providers and distribution systems. It is also the first book
to provide overviews of strategic management, branding, and corporate
diversification concepts and apply the rich business literature in these
areas to media industries. I sincerely hope that you find the end product
valuable and even inspiring.
Chan-Olmsted, Sylvia M. - Personal Name
384.540684 CHA c
1-4106-1740-8
384.540684
e-Book IK
Inggris
Lawrence Erlbaum Associates
2006
New Jersey
xiii + 242 hlm.
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